Farmers Union Insurance

Age: 18+
Gender: Male or Female
Location: Anywhere in the United States.
Education Level: Anyone that has personal property of any sorts that might be affected by nature.
Occupation: simple jobs to the highest level of jobs.
Marital Status: Any
Household Size: Single to many.

Interests & Hobbies: Can vary between people and family.
Values & Beliefs: Sustainability is what of the strongest values and beliefs because people want to know that their belongings are covered.
Lifestyle: Making sure that if something happens they want to know they are going to be ok.
Personality Traits: Non risk takers.
Motivations: Security is the biggest motivation for customers
Challenges & Pain Points: Trying to decide which plan is the best for them.

Buying Behavior: They shop once, then if prices go up they might try to shop for other plans or companies.
Product/Service Usage: Use the insurance when something happens to their property, they find it most valuable because they have the comfort of having that protection.
Online Behavior: Interaction on line depends on the age and the lifestyle of customers.
Customer Journey: Hear from other people the products and prices that we offer and then they find out how we can help them to cover their property best.

Short-Term Goals: Coverage incase something happens
Long-Term Goals: Know that they their long-term investments are covered, such as their home.
How Your Product/Service Helps: They align with the goals of keeping the property safe.

Potential Barriers: They don’t have the money or they don’t have products that need coverage.
Common Questions: What is the price of the policy, how much is the deductible, and what is covered.

Case Studies: People having casualties and the company being friendly and prompt with claims.