This digital marketing course has provided a valuable learning experience over the past semester. The course aimed to help us understand the various types of digital marketing and how to apply them strategically in a professional setting. Gaining knowledge of different marketing methods, strategies, and the technical aspects has been beneficial for our future careers in marketing.
Throughout the course, we explored several key marketing areas, including marketing environments, digital consumer behavior, email marketing, SEO research, and social media marketing. I particularly found SEO research to be valuable, despite initially struggling with the assignment. SEO may not be the most exciting topic, but it’s crucial for driving more traffic to websites.
We also engaged in hands-on projects that allowed us to apply our knowledge in real-world scenarios. These projects included building our own website, conducting research to create customer personas, performing SEO keyword research, and discovering how AI tools can enhance our work. By developing our website, we learned how to professionally use and manage a platform. Additionally, we explored email automation and its effectiveness in reaching audiences and gathering feedback. Google Analytics and Search Console provided further insights into website performance, offering a deeper understanding of the complexities of website development. The use of AI tools like ChatGPT and Leonardo.AI to create content was a first for me, and I now see how businesses can leverage these tools for success.
Through these marketing strategies and tools, we received valuable feedback on website traffic and user demographics. Using Google reviews and web analytics via GA4 gave us more precise data about our website and users. Social media, particularly LinkedIn, proved to be a great way to reach audiences at no cost, share information, and potentially drive them to other platforms. By linking our website’s blog page on LinkedIn, it became easier for users to access. While no companies directly contacted me, I found success in the amount of traffic generated (see attachment below) and the knowledge I gained throughout this course that will be valuable in my future marketing endeavors.
Overall, there were good challenges during this course, but we are now able to apply these strategies and marketing skills in the future. I feel like I have grown more on a professional level which will greatly help me in the future. Now that I know this information about SEO research, Google Analytics, website management, etc. I can work on fine tuning these skills to become more well rounded in marketing. This will not only help me personally, but this can have a positive impact on business that I may come into contact with.
I would like to extend my heartfelt gratitude to everyone who has supported me along the way. I have appreciate your feedback and support.